Ergo Layout

Content structure and ergonomic layout

Depending on each type of page (homepage, product page / service ,...) content organization can vary. When a visitor arrives at your site before they even ask to use your vertical scroll bar to scroll your page, it should already have it clearly stated what it contains with priority content items most important. ( see optimize text )

For each page, it should have informed the block ation that your users expect to find a logical and fluid. It is therefore necessary to list each piece of content and argument relevant to each page, then arrange them by priority according ergonomically efficient navigation.

Each page is aimed at its target visitors, contains a series of keywords that are arriving on your site and content that leads them to navigate to an action you want, fill out an online form that allows you to restart This visitor later request a quote ...

For this process to be intuitive for visitors, organize your content as an ergonomic layout is essential. Example: The page with the product "website" may contain a general argument, but also a specific argument for the authority:

CEO
marketing
sale
financial
after-sales support
user or webmaster
...

Each ergonomic layout is validated before proceeding to the next step.
These ergonomic layout provide structural information for web editors , and for Web Designer and for developers .
Once the structure of the content of pages established, it is within these blocks still need to write the texts most relevant both in terms of your targets as search engines.

See also the Semantic Web or how Google will read your texts ...

About the author

Information and lavished councils yout find in this website are proposed by Jean d' Alessandro, SEO expert and director of the web agency Web Solution Way

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