Google search engine

Google, a search engine that you have to seduce

Google: Search engine number 1 in Europe

SEO is for a website, the action to the attention of search engines and directories. These tools allow the user to find through a search by keywords, sites and web pages without knowing the web address (or URL). Among these, Google, with around 90% share of web visits in major European countries, has become a must.

To be seen and visited, it is essential for a website to appear prominently in search results from Google. Basically, every page online pointed to an external link is referenced by Google, which constantly scans the web and indexes all existing pages.
However, this referencing is not sufficient for a company that wants, through its website to publicize its activities, go to meet potential clients and convert them to current customers.

An effective web site will primarily be a site that can easily find via a search engine, according to the keywords associated with it. This is the listing itself.

Then, we must ensure that this site is the most visible and most accessible face of competition on those keywords. We will speak instead of positioning . These two concepts are often different and complementary merged under the term "SEO".
There are two complementary techniques of SEO: On-page and off-page. On-page SEO: create a website easy to find On-page SEO is the set of techniques to be applied to the inside of a website for the recognition search engine and put in a good position among the results associated with certain keywords.

This will require, among other things, that these keywords related to the activity, product or service, the subject of the article etc.. be sufficiently emphasized to be recognized as important by Google.

Some examples of the many techniques used in on-page SEO:

The site code must be valid and complies with W3C standards to be read correctly by Google
The domain name should contain keywords
Web addresses (URLs) of each page must be written using keywords referring to the page content, preferably separated by hyphens.
The title tag and meta description of each page should also be written in terms of keywords describing the content of these pages.
The title tag accepts 120 characters. The meta description, more detailed, up to 180 characters
The main title of the page should be contained in an h1 tag and include keywords that are associated with its content. The tag should only appear once per page.
The content of the page should be structured and paragraph headings should be defined as hierarchical tags (h2, h3, ...).
Keywords related to the topic on the page should appear in the content. However, overloading the text in keywords like SEO and may serve a penalty to lead the site from Google.
Each page must have at least one internal link that points to it. It is the internal mesh, a technique that has proven itself on a site like Wikipedia, for example
Images should be named descriptively and contain "alt" and "title" too descriptive.
The content of each page must be unique.

Applying these tips will make SEO a site easier to find and classify by Google and partly contribute to its positioning in the famous search engine. Off-page SEO, meanwhile, brings together techniques to be applied externally to the site and for placing it conveniently in the search results.

Visit the page on Google ranking for a detailed article on this subject.

About the author

Information and lavished councils yout find in this website are proposed by Jean d' Alessandro, SEO expert and director of the web agency Web Solution Way

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