Google ranking

Increase your visits through better Google ranking

Positioning is the application of a set of techniques to place a website among the top natural results returned by a search engine, in response to queries on specific keywords. First place in this list is to achieve the optimal result. Google is the search engine most used in Europe (around 90% share of web visits in the major countries of the continent), it is given special importance.

Good positioning starts with optimizing internal site

A website cannot get a good positioning in Google without having been developed for this purpose. It is therefore essential to apply the techniques of SEO on-page early stages of its design. And optimized, the website will be properly indexed, will score points with Google and will begin to rise up the list of results. Following the work of positioning then takes place independently of the site, off-page SEO, once the site went live.

Off-page SEO: Use the whole web to position

Behind the concept of off-page SEO, there are advanced techniques that apply not to the website but externally to it. These techniques include forging a reputation as a website in the web. Online reputation over this (or online reputation) will be good, the more the position of the site in search results on Google keywords will be given high. The creation of this online reputation through a policy of establishing external links to the site to set: the backlinks . More backlinks will potentially generate these visits, plus the value of the site's pages will increase. Google extent and assigns this value with its Page Rank algorithm. The PageRank of a webpage is more than the sum of the PageRank of the pages pointing to it is high. But online reputation is not just a technical process of setting up links. It will also convince the user that, through its activity on the web, will also become a spokesperson for your company.

Some examples of practices used in off-page SEO

The practice of off-page SEO are constantly changing, and includes the updates of Google algorithms. Here are some examples of positioning strategies generating results:

Participation in discussion forums, including those used to insert a link in the signature of the participant whenever he posts a message will generate an amount of links and attract prospective visitors who are also likely to promote the Following your site via links.
The creation of communities in social networks allows you to promote your business by creating meeting places for potential visitors and links pointing to your site from the site that Google assigns a high confidence level ( Facebook , Twitter , Viadeo , etc..).
The social bookmarking sites like Digg or Delicious, you can make available to all links to your pages.
Sharing photos of your products on large specialized sites such as Flickr or Picasa will increase their chances of being seen and explained, is a potential for generating traffic to your site.
Video sharing on sites specialized as YouTube and Dailymotion, the legend with a link to your site, use the same principle as sharing photos.
Submission of site to web directories such as Yahoo! or Dmoz also generate quality traffic coming from trusted sites to your site
Exchanging links is a process by which webmasters agree to create their site links to the other site and increase traffic potential.
Finally, a quality and original content will be a sure way to get users to voluntarily share links to your site and generate traffic to it.

Of course, the application of these techniques must be made cautiously; Google has its own tools for detection of penalizing sites with fraudulent practices.

About the author

Information and lavished councils yout find in this website are proposed by Jean d' Alessandro, SEO expert and director of the web agency Web Solution Way

Website of the agency
Contacting the web agency