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Signing eTIC n°195
Charter eTIC SEO
In the course of 2007, several companies have signed the charter eTIC from the Secretary of the Walloon Region (AWT) for interest to reflect collectively on the development of good professional practice in mission SEO on Internet .
Web Solution Way has signed the code of ethics "eTIC" available at www.charte-etic.be/ . Any breaches of this charter may be reported at plainte@charte-etic.be .
It was drawn from two observations:
1. SME clients lack of relevant information on the operation of SEO
as well as the risks of booster improperly positioning.
2. Persistence, fortunately marginally bad practices in the field of
SEO, could discredit the profession. The combined companies
have pinned these bad practices and decided to ban them now ethically.
The ethical commitment of additional
Strengthening the commitments in good communication with the prospect
The provider agrees, before the conclusion of the contract to explain:
• The conditions necessary for a web page can be referenced on the search engines or targeted
• What are the main factors influencing the positioning in search engines or targeted
• Risks of practices designed to mislead the search engines (spamdexing) to obtain a better position artificially. It will give the prospect a paper summarizing his explanations and also incorporating the list of bad practices below.
• The provider agrees to fix, along with his prospect, a necessary means to achieve the best positions, taking into account the relevant site, notoriety and ambitions of the client. He immediately notify the prospect, if for technical reasons or on account of the competitive environment in the sector, proper positioning is unrealistic, or whether additional intervention would not provide significant benefits compared to the current positioning of the site.
• The provider agrees to provide in its offer an analysis service of precise origins and nature of traffic before and after intervention, as a frequency and modalities to be agreed in the contract, from the perspective that the client can have a tool to measure the impact over time of service, and can optimize / adapt subsequent interventions. If no tenders are submitted, it will signal the existence of this option before the start of the mission.
• Before the start of the mission, the supplier will provide the customer (or advise the customer in writing that he can obtain on request) a document, clearly and precisely, its methodology of work: technology used, methods optimization, SEO procedures, etc.. The supplier is free to the methodology implemented to reference sites of its clients, as long as it complies with this document.
• If it appeared that the supplier has undertaken ethically banned practices, it is required to repay in full all its SEO benefits. Furthermore, if these benefits have led to the blacklisting of the customer's Internet pages, unless he can show that foreign interventions post on these pages are the cause, the supplier agrees to undertake, with due diligence and expenses, necessary steps to ensure that the site is actually re-indexed by this engine.
• If the rules or practices of search engine change in 6 months after surgery and may lead to blacklisting, the supplier is obliged to notify his client so that it can take a decision in time.
• In establishing the contract, the supplier will confirm the customer in writing that it will transfer to the intellectual property rights relating to the benefits of SEO made (such as analysis of keywords, copywriting, ...) and deliver all elements relating to work done in the course of providing referencing to allow its customers to change providers if not satisfied with the service provided. These transfers will occur automatically upon payment by the customer benefits, unless otherwise expressly agreed between the two parties.
The banishment of practices considered as ethically wrong
Ethically, the provider is prohibited from:
• To employ practices violating human rights or intellectual property, or affecting the SEO competitors.
• Promise (guarantee) the results of positioning and limited to a query engine, and generally promising results that can not be held or verified by the customer. It will undertake to implement all necessary means.
• Any deviation from the terms of use of targeted search engines. It will prohibit others from making automated submissions page and all practices enacted as "spamdexing" by search engines (eg http://www.google.com/webmasters/guidelines.html).
• To display content that is not exactly identical to the robot AND the surfer (it may be mistaken about the relevance of research results);
• Unduly pollute the database engine (eg via duplicate pages, pages that display different content to surfers or redirecting to another page, pages created on the fly without intelligence, etc.).
• To optimize a site on a domain name that does not belong to you (unless it specifically requested);
• Establish links to its site from the customer site, a visible or invisible (unless it is clearly stipulated in the contract signed between both parties)
• To place contextual advertising into believing that the display of it is the result of its SEO benefits.
• Not to give its clients the intellectual property rights relating to the benefits of SEO
• To avoid its responsibility to the customer on the grounds of a possible use of subcontracting.
About the author
Information and lavished councils yout find in this website are proposed by Jean d' Alessandro, SEO expert and director of the web agency Web Solution Way
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