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Long tail
Definition of the long tail:
The long tail is the use of products recovered back catalog through strategies such as "visitors also enjoyed this article. This allows products to display very few wanted or so deep into the intricacies of sub-categories that they are not indexed by Google.
The long tail is also the definition of all the compounds on which keywords the visitor arrived on a website.
Thus, if the word SEO is our flagship keyword, it alone generates only 0.12% of our visits while the long tail consisting of combinations of words such as "optimizing the domain name in relation to SEO" generates 1.6% of our visits.
We can deduce that it is important to be seen on a single keyword, ignore the visitors came from a very specific search and generate 13 times more visits would not be reflected.
The long tail can also be very interesting in the context of Adwords campaigns , in fact, a large majority of Adwords campaigns are managed by companies themselves and not proficient in the art of Google Advertiser, why they sometimes invest money significant on a few key words, while the same amount they could be seen on hundreds of words most relevant.
When creating a website , Web Solution Way identifies with the client the maximum possible expressions to optimize the text content of your site and increase the quality of your long tail.
About the author
Information and lavished councils yout find in this website are proposed by Jean d' Alessandro, SEO expert and director of the web agency Web Solution Way
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